You may already have done some initial market research when you established the viability of your business. Ongoing market research can play a critical role in sustaining your business success. This workshop shows that market research does not have to be expensive or complicated. There are many inexpensive and simple ways to build research into the way you do business. Templates, tools and tips to download - Market research programme and budget template
- Competitor research worksheet
- Customer survey worksheet
Why this issue is important
It is important to keep up with the ever-changing needs of your customers and markets. You also need to be aware of what your competitors are doing and monitor your marketing activities. Rather than making decisions based purely on your instinct, market research can reveal surprising insights and information that can lead you to more informed and therefore better decision making.
What you will learn
This workshop will help you research the market for your business. You will learn:
- What basic market research techniques you can use.
- What types of questions to ask your potential customers.
- How to research the competition and your markets.
- How to get the most out of your marketing budget.
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