Most small businesses use marketing to promote customer awareness about products or services. Unless you have some marketing experience however, developing your promotional message can be difficult. For example: - How do you know that your message is appropriate to your customers?
- How can your message appeal to your customers and turn interest into sales?
- How do you make different types of messaging fit together so that the image you project is consistent?
This workshop will help you develop promotional messages that appeal to your target, saving you time and money by increasing the effectiveness of your advertising copy. Templates, tools and tips to download - Target prospect profile
- Converting features to benefits and emotional outcomes worksheet
Better off with effective marketing communications
Marketing communications need to be targeted if they are to be effective. Inappropriate messages can be harmful if they undermine your company’s core values.
You need to make sure that: - You communicate with your target customer
- You offer meaningful benefits to your customer
- Your message captures your customer’s attention and elicits a response
What you will learn
This workshop will show you how to:
- Target your customer
- Position your business according to your target market
- Develop your key marketing message
- Present customer benefits instead of product features
- Integrate your key message with your core message
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