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How to set a price

Why do this workshop?

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Setting the right price for your product or service can be challenging. If you set the right price, then you have a better chance of winning sales and making a reasonable profit. If you set the wrong price, you may not sell enough to make a profit or you may end up selling your products or services at a loss. This lesson will help you calculate a successful price for your products or services.

Templates, tools and tips to download

  • An Excel template to work out your fixed costs
  • An Excel template to calculate your product prices
  • An Excel template to calculate your service prices
  • A comparison of cost-plus pricing and value-based pricing
  • An Excel template to calculate final price of a product distributed through resellers

What you will learn

  • How to calculate your costs and the break-even price for each product or service
  • What pricing method is best for your business
  • How to set and test a price
  • Why regular price reviews are important